THE BIGGEST MISTAKE I MADE IN BUSINESS

Written By Keelan Mercer

Diving into the business world, I learned a crucial lesson the hard way: trying to be for everyone was a big oops in my journey. It’s like showing up to a party and trying to be BFFs with every single person there – exhausting and, honestly, impossible. I'm here to save you from that same headache.

As new female entrepreneurs, it's vital to understand that we aren't meant to be for everyone – and that’s totally okay. Instead, it’s all about finding your people - those who get what you're about and will cheer for your brand the loudest. If you’re at the start line wondering how to find the folks who will vibe with what you offer, stick with me. Let’s chat about how journaling can be your secret weapon in navigating the bustling market and discovering your audience.

Why Clarity Rocks

First off, clarity is your best friend here. It’s about knowing deep down who you are as a brand and what makes you tick. But guess what? This clarity thing doesn’t just magically appear. It’s something you build, piece by piece, through some good ol’ reflection, a bit of digging, and really getting the gist of your brand’s magic. And yep, journal prompts can be super handy for this. They're like little nudges to help you peel back the layers and see the big picture.

Journal Prompts to Light the Way

  1. Your Brand’s Superpower What’s that special sauce you’re bringing to the table? Jot down what makes your brand stand out and who might be looking for exactly what you offer.

  2. Spot Your Early Cheerleaders Think about the first few peeps who were into what you’re doing. What vibes do they share? This could be a sneak peek into who your broader squad could be.

  3. Dreaming Up Your Ideal Customer Let’s sketch out your dream customer. What’s their day like? What do they geek out over? How can what you offer make their day a bit brighter?

  4. Social Media Treasure Hunt Time to play detective on social media. What are folks chatting about that ties back to your biz? Any “aha” moments or gaps you can fill?

  5. Try, Reflect, Tweak This one’s about putting yourself out there, seeing how it lands, and being cool with tweaking things as you go. Think of it as fine-tuning your playlist until it’s just right.

Being Real Connects

Your future fans? They’re craving something real. Sharing your story, the ups and downs, and how you’re growing gives your brand a heartbeat. It's about making those genuine connections that turn into lasting relationships.

The Door’s Wide Open

With these little journal explorations and a whole lot of heart, you’re on your way to finding those who can’t wait to be part of your journey. It’s about building a community where your message hits home, and your brand becomes a part of their world.

For us newbies on the block, finding our crowd might seem a bit daunting at first, but it’s actually filled with possibilities to connect and grow in ways we’ve never imagined. The secret? A dash of clarity, a sprinkle of authenticity, and a willingness to dive deep.

So, ready to find your crowd? I’m all ears if you need a sounding board or wanna dive deeper. Just hit me up. Let’s make finding your people the best part of your adventure.

Email me keelan@vortexvisionsdesign.com

Keelan Mercer